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Social Content Direction
What should my business post on social media?
One Message, Synced Across Every Channel
We do not film or post for you; we direct. When someone researches a service you offer, your Google profile, Facebook, Instagram, and website should all answer the same question the same week. That sync turns scattered posting into results.
$800/mo · $700/mo with Search Competitive or Leader
How we work
For $800 per month standalone, or $700 per month added to a Search Competitive or Leader plan, you get a channel-by-channel plan: what to post, where, and when, built around the questions customers ask and the services you want to sell more of.
What's included
Everything it takes to launch.
A monthly content direction system: strategy, calendar, briefs, templates, question mining, repurposing, and review. Filming, daily publishing, community management, and unlimited design are not included.
Monthly Content Calendar
A week-by-week plan for each channel, mapped to real customer questions and your promo goals.
Channel Sync Strategy
GBP, Facebook, Instagram, and your website answering the same question the same week.
Post Briefs & Templates
Each post spelled out: the angle, caption direction, the photo to take, the CTA. You shoot and publish.
Campaign Pushes
Want more of one service? The month's plan angles every channel toward it.
Question Mining
Questions from search data, reviews, and your inbox turned into content topics.
Repurposing & Review
One asset reworked across channels, plus a monthly review of what drove visits and calls.
How it works
One planning cycle a month. Your team posts in minutes, not hours.
- WEEK 1
Intake & Goals
One call on your services, seasonality, and what you want to sell more of this quarter.
- MONTHLY
Build the Plan
We mine customer questions and build the synced calendar with every post briefed.
- MONTHLY
Walkthrough
A 20-minute review of the month's plan. You know exactly what to shoot and post.
- ONGOING
Measure & Adjust
Month-end numbers on traffic and calls feed the next month's topics.
Pricing, published.
Productized work has an exact price. Variable-scope work shows a starting price and gets a written fixed-price proposal before implementation.
Search Add-On
Recommended $700/mo
With Search Competitive or Leader
Content that reinforces the visibility work already underway in your Search plan.
Discuss this plan All prices in USD. Software, advertising spend, messaging, telephone, AI usage, licenses, and other third-party costs are separate unless explicitly listed. Rankings, lead volume, and AI citations are not guaranteed.
Social Content Direction questions.
Timelines, ownership, and what to expect, in plain language.
All FAQsWhat does social content direction cost?
$800 per month on its own, or $700 per month added to a Search Competitive or Leader plan. You get a monthly content calendar for each channel, a brief for every post, reusable templates, and a monthly review of what drove visits and calls. You or your team take the photos and publish.
So you do not post for us?
Right. You or your team posts. Real photos from your jobs, posted by you, outperform agency-made graphics. We supply the strategy, briefs, and schedule so posting takes minutes.
What exactly is excluded?
Filming, daily publishing, community management, and unlimited design work. Those are separate services; we will say so plainly if you need them.
Why sync channels around one question?
When your site, GBP, and social all answer the same question the same week, each channel reinforces the others and customers hear one clear message.
How much of my time does this take?
About 20 minutes for the monthly walkthrough, then 10 to 15 minutes per post following the brief. This service only works if the posts go up, and we will tell you honestly if it is not a fit.
Ready when you are
Stop Guessing What to Post.
$800/mo · $700/mo with Search Competitive or Leader
