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Book a discovery callPPC Management
Google Ads & Facebook Ads Management
Management for one agreed platform, Google or Facebook, with campaigns built for you and the calls and forms they bring tracked and reviewed.
Book a Discovery CallMost small business ad accounts leak spend on broad keywords, loose geo-targeting, and clicks that could never become customers. Automated recommendations often make it worse.
- From $1,000/mo
- $1,300 setup
- Ad spend paid to the platform
The problem
Where Small Ad Budgets Leak
Three common ad account problems, and what you get for each.
Paying for the wrong searches
Much of a small ad budget goes to people who were never going to hire you.
You get: Campaigns run for you, aimed at people ready to hire.
Ads outside your area
Your ads reach people you cannot serve, and you pay for every click.
You get: Ads shown only where you work.
Clicks with no outcome
You see clicks and spend, but not which ads brought real calls.
You get: Reporting on the calls and leads each ad brings, with a monthly review.
What you get
Ads That Follow the Search All the Way to a Call
Here is what happens between a search and a lead, and what we run for each part.
Example for illustration.
What's included
What PPC Management Includes at Setup and Every Month
Full-service management on one ad platform: strategy, build, and weekly optimization. Your ad account, your data. Ad spend and call-tracking software are paid separately.
Campaign Architecture
On Google Ads, tightly themed ad groups around buying-intent keywords. On Facebook, audiences built around your customers and service area.
Real Geo-Targeting
Your actual service area, down to zip codes, so budget stays where your customers are.
Conversion Tracking
Calls, forms, and Facebook lead forms tied to the ad that brought them, and to the keyword on Google, so budget flows to what produces qualified leads.
Landing Page Included
One dedicated landing page built for the campaign. Additional pages quoted separately.
Weekly Optimization
Every week: negative keywords and bids on Google, audience and creative tests on Facebook, and ad testing on both.
Lead-Quality Reporting
Cost per lead and lead quality against baseline, with a monthly review call.
The process
How It Works
Live in about two weeks, optimized weekly, judged monthly on cost per lead.
- WEEK 1
Audit & Strategy
We audit any existing account and map keywords (Google) or audiences (Facebook) to your services and margins.
- WEEK 2
Build & Launch
Campaigns, ads, tracking, and the landing page built and launched.
- WEEKS 3–6
Dial In
The learning window: cutting waste, adding negative keywords or narrowing audiences, shifting budget to what converts.
- MONTHLY
Review & Reallocate
Cost per lead by service line, with budget recommendations you can act on.
Pricing
PPC Management Pricing
The $1,300 one-time setup covers conversion tracking, the campaign build, ad copy, and one landing page. Management is then 15% of ad spend or $1,000 per month, whichever is greater, for one agreed platform: Google or Facebook. Ad spend is paid directly to the platform from your own account.
- Recommended
Management
From $1,000/mo15% of ad spend or $1,000, whichever is greaterWeekly optimization, lead-quality reporting, and a monthly review call.
Discuss this plan -
Campaign Setup
$1,300One-timeConversion tracking, campaign build, ad copy, and one landing page.
Discuss this plan -
Ad Spend
Paid directlyBilled by the ad platformYou pay the platform from your own ad account. Additional platforms and landing pages are quoted separately.
Discuss this plan
All prices in USD. Software, advertising spend, messaging, telephone, AI usage, licenses, and other third-party costs are separate unless explicitly listed. Rankings, lead volume, and AI citations are not guaranteed.
Compare all pricingQuestions
PPC Management Questions
What does PPC management cost?
A $1,300 one-time setup, then 15% of your ad spend or $1,000 per month, whichever is greater. You pay the ad spend directly to Google or Facebook from your own account. The setup covers conversion tracking, the campaign build, ad copy, and one landing page.
What is included in PPC management?
Campaigns on one ad platform. On Google Ads, you get ad groups built around buying-intent keywords, negative keywords, and call and form tracking tied to each keyword and ad. On Facebook, you get audiences built around your customers and area, ad creative tested against each other, and lead form or landing page tracking. Both include targeting set to your real service area, one landing page, weekly changes, and a monthly review of cost per lead and lead quality.
How fast do ads start bringing leads?
Campaigns usually launch in about two weeks. Weeks 3 to 6 are the learning window, when we cut wasted spend and move budget to what produces leads. After that, results are judged monthly on cost per lead.
How much should I spend on ads?
Most local service businesses need $1,500 to $3,000 per month in spend to compete. Below that we often recommend building organic visibility first, because ads only work with enough budget to win auctions.
PPC or Search + AI Visibility first?
PPC captures active demand after campaigns launch. Search + AI Visibility builds organic discovery over time. Many businesses run PPC for immediate demand while the organic program compounds.
Do I own the ad account?
Yes. It is your account and your data. If we part ways, the history, conversion data, and audiences stay with you.
Why a percentage instead of a flat fee?
It scales with the work and keeps incentives honest. We only recommend raising spend when the numbers justify it, and the report shows you the same math we see.
