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Book a discovery call PPC Management
Why are my ads not bringing in calls?
Paid Search With Honest Lead Math
Most small business ad accounts leak spend on broad keywords, loose geo-targeting, and clicks that could never become customers. Automated recommendations often make it worse.
From $1,000/mo · $1,300 setup · Ad spend paid to the platform
How we work
We run tight, tracked campaigns: a $1,300 one-time setup, then 15% of ad spend or $1,000 per month, whichever is greater. One platform, exact-intent keywords, your real service area, and reporting that counts lead quality, not clicks.
What's included
Everything it takes to launch.
Full-service management on one ad platform: strategy, build, and weekly optimization. Your ad account, your data. Ad spend and call-tracking software are paid separately.
Campaign Architecture
Tightly themed ad groups around buying-intent keywords. No broad-match set-and-forget.
Real Geo-Targeting
Your actual service area, down to zip codes, so budget stays where your customers are.
Conversion Tracking
Calls and forms tied to keyword and ad, so budget flows to what produces qualified leads.
Landing Page Included
One dedicated landing page built to convert the exact search. Additional pages quoted separately.
Weekly Optimization
Negative keywords, bid adjustments, and ad testing every week, not quarterly check-ins.
Lead-Quality Reporting
Cost per lead and lead quality against baseline, with a monthly review call.
How it works
Live in about two weeks, optimized weekly, judged monthly on cost per lead.
- WEEK 1
Audit & Strategy
We audit any existing account and map keywords to your services and margins.
- WEEK 2
Build & Launch
Campaigns, ads, extensions, tracking, and the landing page built and launched.
- WEEKS 3–6
Dial In
The learning window: cutting waste, adding negatives, shifting budget to what converts.
- MONTHLY
Review & Reallocate
Cost per lead by service line, with budget recommendations you can act on.
Pricing, published.
Productized work has an exact price. Variable-scope work shows a starting price and gets a written fixed-price proposal before implementation.
Management
Recommended From $1,000/mo
15% of ad spend or $1,000, whichever is greater
Weekly optimization, lead-quality reporting, and a monthly review call.
Discuss this plan Campaign Setup
$1,300
One-time
Conversion tracking, campaign build, ad copy, and one landing page.
Discuss this plan Ad Spend
Paid directly
Billed by the ad platform
You pay the platform from your own ad account. Additional platforms and landing pages are quoted separately.
Discuss this plan All prices in USD. Software, advertising spend, messaging, telephone, AI usage, licenses, and other third-party costs are separate unless explicitly listed. Rankings, lead volume, and AI citations are not guaranteed.
What does PPC management cost?
A $1,300 one-time setup, then 15% of your ad spend or $1,000 per month, whichever is greater. You pay the ad spend directly to Google or Facebook from your own account. The setup covers conversion tracking, the campaign build, ad copy, and one landing page.
What is included in PPC management?
Campaigns on one ad platform built around buying-intent keywords, targeting set to your real service area down to zip codes, call and form tracking tied to each keyword and ad, one landing page, weekly changes to keywords, bids, and ads, and a monthly review of cost per lead and lead quality.
How fast do ads start bringing leads?
Campaigns usually launch in about two weeks. Weeks 3 to 6 are the learning window, when we cut wasted spend and move budget to what produces leads. After that, results are judged monthly on cost per lead.
How much should I spend on ads?
Most local service businesses need $1,500 to $3,000 per month in spend to compete. Below that we often recommend building organic visibility first, because ads only work with enough budget to win auctions.
PPC or Search + AI Visibility first?
PPC captures active demand after campaigns launch. Search + AI Visibility builds organic discovery over time. Many businesses run PPC for immediate demand while the organic program compounds.
Do I own the ad account?
Yes. It is your account and your data. If we part ways, the history, conversion data, and audiences stay with you.
Why a percentage instead of a flat fee?
It scales with the work and keeps incentives honest. We only recommend raising spend when the numbers justify it, and the report shows you the same math we see.
Ready when you are
Find Out Where Your Ad Budget Is Leaking.
From $1,000/mo · $1,300 setup · Ad spend paid to the platform
